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1 multimedia broadcast
Телекоммуникации: M-вещание, мультимедийное вещание -
2 multimedia broadcast
мультимедийное вещание, M-вещаниеEnglish-Russian dictionary of telecommunications and their abbreviations > multimedia broadcast
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3 multimedia broadcast service
услуга радиовещательной передачи мультимедийных сообщений
(МСЭ-Т Q.1741).
[ http://www.iks-media.ru/glossary/index.html?glossid=2400324]Тематики
- электросвязь, основные понятия
EN
Англо-русский словарь нормативно-технической терминологии > multimedia broadcast service
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4 terrestrial-digital multimedia broadcast (T-DMB)
Телевидение: североамериканский стандарт цифрового телевизионного вещания (предназначенный для трансляции цифрового видео на мобильные терминалы)Универсальный англо-русский словарь > terrestrial-digital multimedia broadcast (T-DMB)
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5 terrestrial-digital multimedia broadcast
Телевидение: (T-DMB) североамериканский стандарт цифрового телевизионного вещания (предназначенный для трансляции цифрового видео на мобильные терминалы)Универсальный англо-русский словарь > terrestrial-digital multimedia broadcast
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6 broadcast
1) радиопередача; радиовещание2) телевизионная передача; ТВ-вещание•- airdrome broadcast
- amplitude-modulation broadcast
- automatical meteorological broadcast
- cell broadcast
- chain broadcast
- circular broadcast
- color television broadcast
- commercial broadcast
- connecting broadcast
- controlled broadcast
- digital video broadcast
- direct TV-broadcast
- domestic broadcast
- fleet broadcast
- FM broadcast
- fox broadcast
- general broadcast
- international broadcast
- live broadcast
- M-broadcast
- merchant ship broadcast
- multimedia broadcast
- music program broadcast
- news broadcast
- noncontrolled broadcast
- outdoor broadcast
- outside broadcast
- radio program broadcast
- studio broadcast
- submarine broadcast
- synchronous broadcast
- television broadcast
- traffic information broadcast
- train broadcast
- transient node broadcast
- TV-broadcast
- wire broadcastEnglish-Russian dictionary of telecommunications and their abbreviations > broadcast
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7 DMB-TH
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8 T-DMB
Сокращение: Terrestrial-Digital Multimedia Broadcast -
9 MBMS
услуга радиовещательной передачи мультимедийных сообщений
(МСЭ-Т Q.1741).
[ http://www.iks-media.ru/glossary/index.html?glossid=2400324]Тематики
- электросвязь, основные понятия
EN
Англо-русский словарь нормативно-технической терминологии > MBMS
-
10 television
'teliviʒən(often abbreviated to TV [ti:'vi:]) noun1) (the sending of pictures from a distance, and the reproduction of them on a screen: We saw it on television.) televisión2) ((also television set) an apparatus with a screen for receiving these pictures.) televisor, televisión•- televisetelevision n televisiónwhat's on television? ¿qué echan en la televisión?
televisión sustantivo femenino◊ ¿qué hay en (la) televisión? what's on television?;lo transmitieron por televisión it was broadcast on television; televisión a or en color(es) color( conjugate color) television; televisión de alta definición high definition television, HDTV; televisión en blanco y negro black and white television; televisión en circuito cerrado closed circuit television; televisión por cable/por satélite cable/satellite television; televisión matinal breakfast television
televisión sustantivo femenino
1 television: no me gusta la televisión, I don't like television
¿qué ponen hoy en la televisión?, what's on television today?
saldrá por televisión, it'll be on television
televisión privada/ pública, private/public television
2 (receptor de televisión) television (set) ' televisión' also found in these entries: Spanish: aborregar - alquiler - aparato - arreglo - bastar - concurso - conectar - definición - distraer - embrutecerse - emisora - estallar - fondón - fondona - hacer - imagen - llevarse - manca - manco - pantalla - programa - programar - programación - robar - sacar - salir - teleadicta - teleadicto - teleclub - telecomedia - telediario - telefilme - teleserie - televisiva - televisivo - televisor - titular1 - TV - TVE - ver - alto - antena - anuncio - apagado - apagar - aparecer - atontar - cablevisión - embrutecer - encender English: advertise - appear - blur - boob tube - cable television - concurrent - doze off - episode - fluff - ITV - multimedia - pay-per-view - phone-in - prerecord - quiz - rerun - satellite TV - serial - switch on - television - television (set) - television programme - watch - breakfast - broadcaster - broadcasting - cable - CCTV - closed - color - glue - go - leave - making - monopolize - more - network - on - satellite - show - switch - tube - turn - TV - weather - willtr['telɪvɪʒən]1 (gen) televisión nombre femenino■ what's on (the) television? ¿qué hay en la televisión?■ do you like watching television? ¿te gusta ver la televisión?2 (set) televisor nombre masculino\SMALLIDIOMATIC EXPRESSION/SMALLtelevision programme programa nombre masculino de televisióntelevision screen pantalla de televisióntelevision ['tɛlə.vɪʒən] n: televisión fn.• tele* s.f.• televisión s.f.• televisor s.m.'teləvɪʒən, 'telɪvɪʒəna) u (medium, industry) televisión fon television — en or por (la) televisión; (before n) <studio, screen> de televisión; <program, broadcast> de televisión, televisivo
television licence — ( in UK) impuesto que se paga por tener un receptor de televisión
b) c television (set) televisor m, (aparato m de) televisión f['telɪˌvɪʒǝn]1.N (=broadcast, broadcasting industry) televisión f ; (also: television set) televisor m, aparato m de televisiónto be on television — [person] salir por la televisión
to watch television — ver or mirar la televisión
2.CPD [broadcast, play, report, serial] televisivo; [camera] de televisión; [personality] de la televisióntelevision aerial N — antena f de televisión
television announcer N — locutor(a) m / f de televisión
television broadcast N — emisión f televisiva
television licence N — (Brit) licencia que se paga por el uso del televisor, destinada a financiar la BBC
television licence fee N — (Brit) impuesto que se paga por el uso del televisor, destinado a financiar la BBC
television lounge N — sala f de televisión
television network N — cadena f de televisión, red f de televisión
television programme N — programa m de televisión
television room N — sala f de televisión
television screen N — pantalla f de televisión
television set N — televisor m, aparato m de televisión
television studio N — estudio m de televisión
television tube N — tubo m de rayos catódicos, cinescopio m
* * *['teləvɪʒən, 'telɪvɪʒən]a) u (medium, industry) televisión fon television — en or por (la) televisión; (before n) <studio, screen> de televisión; <program, broadcast> de televisión, televisivo
television licence — ( in UK) impuesto que se paga por tener un receptor de televisión
b) c television (set) televisor m, (aparato m de) televisión f -
11 system
1) система; комплекс2) метод; способ3) канал•- acoustic alarm system
- acoustic image system
- acoustic systems
- actiontrack system
- active IR-system
- actuator system
- adaptive communication system
- adaptive teleinformation system
- adaptive telemetering system
- advanced information system
- Afsatcom system
- air system
- aircraft intercommunication system
- airfield communication system
- air-ground automatic system
- airline reservation system
- air-to-ground TV system
- alarm signal system
- alarm system
- all-channel signaling system
- ALL-IN-ONE system
- alphanumeric system
- amplified speaker system
- amplitude shift-keying system
- AMPS system
- analog cellular communication system
- analog cellular system
- analog component video system
- analog television system
- analog tropospheric system
- anisochronous system
- antenna system
- antitheft system
- AR system
- Arabsat system
- ASK system
- associated channel analog system
- asynchronous address communication system
- audio recording system
- Aurora system
- Aussat system
- automatic communication system
- automatic connection establishment system
- automatic control system
- automatic data acquisition system
- automatic telegraphy system
- automatic telephone system
- automatic tuning system
- automatized cellular system
- auxiliary alarm system
- balanced cable transmission system
- band sharing system
- base station system
- baseband system
- basic input/output system
- bass-reflex speaker system
- batch processing system
- batch transmission system
- batch-and-forward system
- batteryless system
- bilateral CTV system
- binary tariff system
- biocontrol system
- bit parallel interface system
- bit transport system
- bridge duplex system
- broadband mobile system
- broadcast satellite system
- broadcasting delivery media systems
- burglar alarm system
- byte-serial interface system
- cabinet system
- cabinetless system
- cable distribution system
- cable TV system
- call-accounting system
- call-answering system
- call-counting system
- call-distributing system
- call-processing system
- call-queueing system
- camp-on system
- CAPTAIN system
- car component audio system
- carrier reinsertion system
- carrier system
- carrier-communication system
- carrier-current communication system
- Cassegrain-Schmidt system
- cassette recording system
- cassette reproducing system
- CATRIN system
- caution system
- CD 900 system
- cellular system
- cellular-radio system
- central-battery system
- centralized control system
- chirp binary telegraph system
- cipher system
- circuit switched telecommunication system
- circuit switching telecommunication system
- circular telecontrol system
- clock system
- closed-circuit communication system
- closed-circuit telegraph system
- closed-numbering system
- code-dependent system
- code-division multiple access system
- code-independent system
- code-insensitive system
- code-sensitive system
- coding system
- coherent fiber-optic system
- collimating system
- collocated system
- color separating system
- combined numbering system
- combined power supply system
- combined satellite communication system
- common-battery system
- common-carrier system
- common-channel signaling system
- common-engineering communication system
- common-purpose cellular system
- common-using band system
- common-using cordless telephone system
- common-using paging system
- communication system
- communication traffic system
- communications system
- community antenna system
- community antenna television system
- community TV-system
- commununication switching system
- compact disk digital audio system
- compatible color television system
- compatible single sideband system
- compatible single-band system
- compatible TV-system
- complex radio communication system
- computer vision system
- computer-telephone system
- Comsar system
- Comsat system
- Conax system
- concentrated-insonation system
- conference system
- conference-communication system
- congested system
- congress-class system
- constant-current system
- control generating system
- conventional television system
- Conversant system
- cordless-communication system
- crossbar system
- crossed-coincident microphone system
- Crosspoint system
- CSE system
- C-system
- cubical video projecting system
- data processing system
- data system
- data transport system
- data-collection system
- data-compression system
- data-exchange system
- dataflow system
- data-gathering system
- data-handling system
- data-measuring system
- data-reduction system
- data-transmission system
- Decca Navigator system
- DECfax system
- decision-feedback system
- dedicated control channel system
- dedicated multimedia system
- delta-sigma system
- deluxe presentation system
- departmental communication system
- desktop-video system
- DFS/Copernicus system
- dial-telephone system
- differential phase shift-keying system
- differential-duplex system
- differential-magnetic system
- digital camera system
- digital hybrid-key telephone system
- digital mass storage system
- digital microwave radio transmission system
- digital telephone communication system
- digital transmission system
- digital TV-communication system
- Digital UNIX system
- digital-analog system
- digital-cellular system
- digital-data modulation system
- digital-effect system
- digital-message entry system
- digital-termination system
- direct-broadcasting satellite system
- directing system
- direct-modulation system
- direct-sequence system
- direct-telephone communication system
- discrete communication system
- discrete sound system
- discrete-addressing system
- disk-operating system
- DISOSS system
- dispatch telephone communication system
- dispatch-center system
- dispersed-insonation system
- distributed-insonation system
- distributed-processing system
- documental-type communication system
- Dolby systems
- domestic satellite communication system
- double-band telephone communication system
- double-channel transmission system
- double-current transmission system
- double-pole communication system
- double-sideband large carrier system
- DSCS system
- D-system
- dual-cable system
- dual-reflector system
- duplexed system
- Earth-to-space transmission system
- ECM system
- electric communication system
- electronic antishock system
- electronic data-gathering system
- electronic data-processing system
- electronic-message system
- electronic-scanning system
- electronic-switching system
- Ellipso system
- emergency telephone communication system
- emergency-broadcast system
- EMX system
- equidistant system
- error-correction system
- error-detection system
- Eutelsat system
- extensible system
- external paging system
- facsimile system
- fast-acting servicing system
- fault-tolerant system
- fax communication system
- fax transmitting system
- feed system
- fiber transmission system
- fiber-optic transmission system
- field-sequential system
- final mile system
- finishing system
- fire alarm system
- fire warning system
- first generation cellular system
- five-channel communication system
- fixed satellite system
- Flexcam system
- flexible access system
- Flitsatcom system
- focusing system
- four-channel sound system
- four-dimensional system
- four-wire telephone communication system
- frame-sequential system
- frequency shift-keying system
- frequency-carrier system
- frequency-control system
- front-bass reflex speaker system
- fully digital system
- gate system
- Gaussian system
- generalized system
- generating dynamic system
- generator-dc-motor system
- GIGASET radio system
- global positioning system
- Global system
- Gopher system
- grandfathered system
- group-alerting and dispatching system
- guide system
- hard-wired CCTV system
- hazard system
- helical-scan system
- HF-synchronizing system
- high-precision navigating system
- Hi-linear system
- home system
- home-telephone system
- home-type system
- homing-guidance system
- host system
- hydroacoustic system
- ideal communication system
- idealized system
- image informaion system
- image-forming system
- immedial servicing system
- incompatible system
- independent system
- information retrieval system
- information system radio system
- information system
- information-feedback system
- information-measuring system
- infrared alarm system
- Inmarsat system
- Inmarsat-A system
- Inmarsat-B system
- Inmarsat-C system
- Inmarsat-D system
- Inmarsat-M system
- Inmarsat-P system
- integrated telephone system
- integrated videographic teleconferencing system
- integrated-antenna system
- integrated-communication system
- integrated-modulation system
- integrated-office system
- Intelsat system
- interactive system
- intercarrier-sound system
- intercommunication system
- intercontinental tropospheric system
- interlock system
- intermachine exchange system
- intermediate system
- international communication system
- interphone system
- Intervision system
- intraband signaling system
- intruder alarm system
- inward-outward dialing system
- ionoscatter system
- ionosphere sounder system
- ionospheric system
- Iridium system
- isolated system
- Italsat system
- J-carrier system
- joint-multichannel trunking and switching system
- K-carrier system
- key system
- key-telephone system
- land satellite communication system
- large-grained communication system
- laser communication system
- L-band satellite system
- L-carrier system
- Leasat system
- lightning protection system
- limited distortion system
- line amplifiers system
- link system
- little-channel relay system
- local alarm system
- local battery system
- local communication system
- local radio paging system
- long-haul system
- long-range system
- loop system
- loud-speaking communication system
- low-traffic system
- magnetic tape recording system
- Mail system
- management-information system
- manual cellular system system
- manual telephone set system
- Marisat system
- master television system
- master-antenna television system
- matrix sound system
- message feedback system
- message procession system
- message registration system
- message-switched system
- meteor radio system
- Metrobus system
- micro component system
- Micro Press Cluster Printing system
- micro-lens system
- microprocessor system
- microwave relay system
- midi system
- mine radio telephone system
- mini system
- mixed media system
- mixed numbering system
- mobile cellular communication system
- mobile land communication system
- mobile radio system
- mobile relay system
- mobile system
- modulated system
- monetary mobile system
- MS-Mail system
- multiareal system
- multicassette system
- multichannel telephone system
- multicomputer system
- multidisk system
- multiformat recording system
- multifrequency tone signaling system
- multiguard system
- multilevel mixed system
- multimedia system
- multiple-channel system
- multiqueue system
- Multiscrypt system
- multistandard system
- multitrack editing system
- mutibeam antenna system
- muting system
- Nagravision system
- NAMTS system
- narrow-angle TV system
- national communication system
- navigation system
- n-channel communication system
- n-channel DPSK system
- n-channel transmission system
- network standalone system
- network system
- network-operation system
- networks numbering system
- neutral direct-current telegraph system
- n-head video system
- NMT system
- noise-reduction system
- nonhoming tuning system
- noninterlaced television system
- nonsegmented system
- Norsat system
- n-satellite system system
- n-tone DPSK system
- n-tone MFSK system
- NTSC system
- NTT system
- obligatory message system
- Odyssey system
- off-line system
- on-line computer system
- on-line secured system
- open numbering system
- open system
- operative-engineering communication system
- opposite signals system
- optical-communication system
- optical-information system
- optical-projection system
- optoelectronic system
- oscillating system
- oscillation system
- outband signaling system
- package-and-resource tracking system
- pagemaster system
- paging system
- PAL system
- parametric system
- PATHWORKS system
- pattern recognition system
- personal holding guard system
- phase shift-keying system
- phone system
- Piccolo system
- pilot-controller system
- polar direct-current telegraph system
- portable mobile system
- power control system
- power controlling system
- power-line carrier system
- power-supply system
- press-to-talk system
- Prestel system
- primary-supply system
- privacy system
- private branch paging system
- private movable system
- private videodata system
- private videotex system
- process-interface system
- PROFS system
- programmable cross-connect system
- programmable cross-connected system
- programmed radio system
- prompting system
- protected wireline distribution system
- protection system
- pseudoquadraphony system
- pseudotrunking system
- public videodata system
- public videotex system
- pulse-code system
- pulse-frequency system
- pulse-time system
- quadraphonic sound system
- quadruple-diversity system
- R1 system
- R2 system
- radio buoy system
- radio command system
- radio communication system
- Radio Data system
- radio facsimile system
- Radiocom 2000 system
- radio-control system
- radio-paging system
- radio-relay system
- radiosonde-radio-wind system
- radio-telemetering system
- real time pulse-echo system
- real time system
- receiver lockout system
- recording system
- recovery system
- redundant system
- reference-information system
- regional electronic payment system
- relay-radio system
- remote concentrating system
- remote control system
- remote diagnostic system
- remote information system
- remote semiconcentrating system
- remote sensing system
- remote signaling system
- rendering system
- rerecording system
- reserved servicing system
- RF/Transmission system
- rotary system
- safety alarm system
- safety system
- Satcom system
- satellite comminication system
- satellite marine comminication system
- Satellite Master Antenna Television system
- satellite radio system
- satellite-aircraft communication system
- SB-communication system
- SBL communication system
- scalable system
- scanning trunking system
- SCO UNIX system
- searchless identification system
- seat reservation system
- SECAM system
- second generation cellular system
- second room system
- secondary supply system
- secrecy system
- section communication system
- security system
- segmented system
- seismic system
- selective calling system
- selective frequency base station system
- selective protective system
- selective telephone system
- self-adjusting system
- self-balancing differential system
- self-contained system
- self-test system
- selsyn system
- semiautomatic-switching system
- semiautomatized cellular system
- sensory system
- servo system
- shadow-batch system
- short-haul microwave system
- Sicral system
- Sigma Servo system
- signal system
- simplex movable system
- single-band transmission system
- single-busbar system
- single-cable communication system
- single-cable system
- single-channel system
- single-current transmission system
- single-pulse tracking system
- Skynet system
- small-grained communication system
- SmarTrunk II radio communication system
- solid-state uninterruptible power battery system
- Sony bus system
- sound alarm system
- sound equalization system
- sound navigation system
- sound reinforcement system
- sound warning system
- space-division system
- space-switched system
- spark-safe system
- speaker system
- special communication system
- speech-processing system
- speech-recognition system
- split-speaker system
- spread-spectrum system
- stabilizing system
- stage monitoring system
- standalone double point system
- star-circuit system
- STAREX CMX system
- starting communication system
- start-stop system
- stationary satellite system
- step-by-step system
- stereo sound system
- stereophonic sound system
- storage system
- storage-and-retrieval system
- Strowger system
- submarine fiber-optic system
- subprimary digital transmission system
- subscriber carrier system
- subscriber switching system
- suffix system
- Supersat system
- supervisory control system
- surround sound system
- switched telecommunication system
- switching system
- sync communication system
- synchro system
- synchronous communication system
- synchronous digital system
- TAGS system
- tandem system
- tariffication system
- T-carrier system
- TDF system
- teleautomatic system
- Telecom system
- telecommunication system
- telecommunications system
- telecommunication-service priority system
- telecommunications-service priority system
- telecontrol system
- telemechanic system
- telemetering system
- telemetry system
- telephone system
- telephone-answering system
- telephone-communication system
- telephone-communications system
- teleprocessing system
- Telesat system
- teletex system
- teletypewriter system
- television-telephone system
- Tele-X system
- Telsar system
- terminal system
- terrestrial radio-relay system
- theft-prevention system
- thin-route system
- third generation communication system
- three-axle stabilizing system
- three-channel HF-telephone system
- three-channel transmission system
- three-color system
- three-lens optical system
- three-primary system
- three-wire system
- time-dissemination system
- time-frequency hopping system
- time-switched system
- total access communication system
- total area coverage system
- transmission system
- trichromatic system
- triple-interlace system
- triplex system
- trunk communication system
- TV-observation system
- twelve-channel transmission system
- two-arm system
- two-band system
- two-color system
- two-roller transfer system
- two-step control system
- two-way CATV system
- two-way system
- two-wire telephone communication system
- ultra-match system
- ULTRIX system
- unified radioaccess system
- unilateral-control system
- unilateral-synchronization system
- uninterruptible-power system
- Unisat system
- universal alarm system
- universal-battery system
- universal-electronic system
- universal-movable system
- Uniworks system
- vestigial-sideband system
- video editing system
- video home system
- video recording system
- videocom system
- videoteleconference system
- videotex system
- virtual studio system
- vision system
- vocoder system
- voice dialog system
- voice frequency carrier telegraph system
- voice modulation system
- voice post system
- volume control system
- waiting system
- warning system
- watch system
- watching system
- waterside facsimile communication system
- wave-propagating system
- wide-angle TV system
- Winfax Pro system
- wired broadcasting system
- wireless CCTV system
- wireless home system
- wireless infrared speaker system
- wire-radio communication system
- XY system
- zone-selective protection system
- zoning systemEnglish-Russian dictionary of telecommunications and their abbreviations > system
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12 service
1) служба; работа2) вид связи3) услуги, обслуживание, сервис4) служебный; сервисный•- 700 service
- 800 service
- 900 service
- abbreviated-dialing service
- absent-subscriber service
- advanced communication service
- aeronautical telecommunication service
- aeronautical-fixed service
- aeronautical-mobile off-route service
- aeronautical-mobile route service
- aeronautical-mobile satellite service
- aeronautical-multicom service
- aeronautical-radionavigation satellite service
- aeronautical-radionavigation service
- air-ground radiotelephone service
- alerting service
- amateur-satellite service
- ancillary service
- application-free service
- asymmetrical interactive service
- attendant service
- audio-description service
- audiovisual multimedia service
- authorization control service
- automatic bank-reference service
- automatic connection service
- base services
- bearer service
- broadband service
- broadcasting service
- broadcasting-satellite service
- bulletin-board service
- Bureaufax service
- cable-TV service
- call service
- carrier service
- C-band fixed satellite service
- cellular service
- cellular-messaging service
- Centrex® service
- channel service
- circuit-switched data-transmission service
- citizen's radio service
- coin service
- communication-network service
- confravision service
- connectionless service
- connection-oriented service
- consolidated local-telecommunications service
- constant bit-rate service
- control service
- conversational service
- crytical service
- CTX service
- data-retrieval service
- data-transmission service
- data-transport service
- Datel service
- dedicated service
- demand service
- digital-terrestrial service
- direct-dialing service
- directory-inquiry service
- direct-to-home service
- distribution service
- district service
- document-communication service
- document-distribution service
- document-management service
- document-retrieval service
- domestic-fixed public service
- domestic-public radio service
- DTMF service
- Earth exploration-satellite service
- eight-hundred service
- electronic-mail service
- emergency service
- enhanced service
- enquiry service
- entertainment service
- essential service
- extended-area service
- five-hundred service
- fixed-satellite service
- flat-rate service
- foreign-exchange service
- fractional T1 service
- free-phone service
- FT1 service
- gated service
- general telegraph service
- global satellite multimedia services
- high resolution image communication service
- high speed data service
- image communication service
- in-building service
- information channel service
- interactive on-line services
- interactive-multimedia services
- internal communication service
- international telecommunication service
- international telephone service
- international television service
- interruption-free service
- intersatellite service
- isochronous service
- Kilostream service
- land mobile service
- land-mobile satellite service
- land-transportation radio service
- large-volume file-transfer service
- MAILbus service
- main service
- marine-mobile service
- maritime-mobile satellite service
- maritime-radionavigation satellite service
- Megastream service
- messaging service
- meteorological aids service
- meteorological satellite service
- mobile-air service
- mobile-data service
- mobile-phone service
- mobile-satellite service
- monochrome-television service
- multimedia-communication service
- multipoint-distribution service
- naming service
- national weather service
- Netbios name service
- Netbios session service service
- network information service
- nine-hundred service
- nondelay service
- nonreal-time service
- nonswitched service
- nonvoice service
- numeric service
- one-way audiovisual distribution service
- on-line service
- operational-fixed services
- opportunistic service
- packet-switched service
- personal multimedia services
- personal radio service
- person-to-person service
- port-operations service
- presentation service
- private NS/EP telecommunication services
- private-line service
- public data-transmission service
- public radio communication service
- public-message service
- public-switched digital service
- public-switched NS/EP telecommunication service
- radio broadcast service
- radio center annunciation service
- radio monitoring service
- radiocommunication service
- radiodetermination-satellite service
- radionavigation-satellite service
- radiopaging service
- real-time service
- recorded-information service
- reference service
- resale service
- reserved-circuit service
- retrieval service
- route aeronautical-mobile service
- rural-radio service
- safety service
- satellite television service
- seven-hundred service
- shared service
- short-message service
- short-time service
- signaling service
- single service
- space-operation service
- space-research service
- special-radio service
- SQL-service
- standard frequency-and-time signal satellite service
- subscriber access service
- subscriber trunk dialing service
- T1 service
- teleaction service
- telecommunication service
- telecommunication-service priority service
- telefax service
- teleinformatic services
- telematic service
- telemetering service
- telephoto service
- Teletail service
- teletex service
- teletypewriter exchange service
- terminal information service
- terrestrial mobile service
- thin-route service
- three-party service
- time-signal service
- toll service
- trunking service
- universal service
- Usenet-support service
- user-to-user service
- value-added service
- variable bit rate service
- video-audio information transmitting service
- videoconference service
- videophone service
- videotex service
- virtual service
- VISTA service
- voiceless communication service
- wide area telephone service
- wired subscription service
- wireless cable servicesEnglish-Russian dictionary of telecommunications and their abbreviations > service
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13 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
14 Association
- Association for Information Systems Professionals
- Association for Machine Translation and Computational Linguistics
- Association for Systems Management - American Software Association
- American Standards Association - Data Processing Management Association - National Association of Broadcast Engineers and Technicians
- National Association of Communication System Engineers
- National Association of Radio and Television Broadcasters
- National Association of Securities Dealers - Radio Manufactures Association
- Recording Industry Association of America - Systems and Procedures Association
- Telecommunication Industry Association -
15 Association
в соч.- American Communication Association
- American Radio Association
- American Radio-Telegraphists Association
- American Software Association
- American Standards Association
- Association for Computing Machinery
- Association for Information Systems Professionals
- Association for Machine Translation and Computational Linguistics
- Association for Systems Management
- Association for Women in Computing
- Association of Cinematograph and Television Technicians
- Association of Computer Users
- Association of Data Processing Service Organizations
- Association of Machine Translation and Computational Linguistics
- Association of Microelectronic Professionals
- British Engineering Standards Association
- British Robot Association
- British Videogram Association
- Canadian Standards Association
- Cellular Telecommunication Industry Association
- Computer and Business Equipment Manufacturers Association
- Data Interchange Standards Association
- Data Processing Management Association
- Electronic Engineering Association
- Electronic Industries Association of Japan
- Electronic Industries Association
- Electronic Messaging Association
- European Computer Manufactures Association
- Exchange Carriers Standards Association
- Fiber Channel Association
- Independent Computer Consultants Association
- Information Systems Security Association
- Infrared Data Association
- Interactive Multimedia Association
- International Communication Association
- International Computer Facsimile Association
- International Computer Security Association
- International Standards Association
- International Trademark Association
- Japan Electronic Industry Development Association
- Japanese Industrial Robot Association
- Message-Oriented Middleware Association
- MIDI Manufacturer's Association
- Multimedia Telecommunications Association
- National Association of Broadcast Engineers and Technicians
- National Association of Broadcasters
- National Association of Communication System Engineers
- National Association of Radio and Television Broadcasters
- National Association of Securities Dealers
- National Cable Television Association
- National Computer Graphics Association
- National Computer Security Association
- National Electrical Manufacturers Association
- National Electronics Distributors Association
- Optical Storage Technology Association
- Personal Computer Memory Card International Association
- Radio and Electronics Engineering Association
- Radio Manufactures Association
- Radio-Electronics-Television Manufacturers Association
- Recording Industry Association of America
- Scientific Apparatus Manufacturers Association
- SCSI Trade Association
- Semiconductor Industry Association
- Special Libraries Association
- Surface Mount Equipment Manufactures Association
- Systems and Procedures Association
- Telecommunication Industry Association
- Trans-European Research and Education Networking Association
- Video Electronic Standard AssociationThe New English-Russian Dictionary of Radio-electronics > Association
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16 medium
1. сущ.мн. media или mediums1) общ. средство, способ, путьby/through/the medium of smth. — через посредство чего-л., посредством чего-л.
through the medium of the press — посредством печати, через печать
by this medium — этим [таким\] путем [способом\]
See:advertising medium, alternative media, broadcast medium, direct media, investment medium, in-home media, marketing medium, mass communication medium, mass media, mass medium, medium of exchange, medium of payment, out-of-home media, posting medium, multimedia2) общ. середина, промежуточная ступень3) общ. посредникSyn:4) мн., гос. фин., брит. среднесрочные государственные ценные бумагиSyn:See:long 2. 2)2. прил.1) общ. средний, промежуточныйof medium height [quality, size\] — среднего роста [качества, размера\]
See:2) общ. умеренныйSee:
* * *
1) средство, способ, путь; 2) средний, среднесрочный.* * *средство донесения рекламного сообщения, например телевидение, журнал или прямая почтовая реклама -
17 communication
1) связь, коммуникация; система связи2) передача информации (от ее источника адресатам); сообщение- all-points communication- analog communication- authenticated communication- broadcast communication- burst communication- character-oriented communication- clear communication- clear-to clear communication- client-server communication- coded communication- computer-to-terminal communication- confidential communication- conversational communication- covert communication- cryptographic communication- cryptographically protected communication- cryptographically secure communication- data communication- dial-up communication- digital communication- digitally encrypted voice communication- diplomatic communication- document communication- enciphered communication- encrypted communication- encryption communication- based secure communication- end-to-end communication- frequency hopping communication- high density communication- high-speed communication- imitative communication- intelligence communication- interactive communication- inter-enclosure communication- in-the-clear communication- large-volume communication- legitimate communication- multichannel communication- multimedia communication- multipeer communication- online communication- packet communication- peer-to-peer communication- plain communication- point-to-multipoint communication- program-to-program communication- prohibited communication- protected communication- reliable communication- robust communication- secrecy communication- secret communication- secure communication- secure-to-secure communication- secure voice communication- sensitive communication- signed communication- single-domain communication- speech communication- spoken communication- teleprinter communication- teletype communication- terminal-to-computer communication- terminal-to-terminal communication- top security communication- two-way communication- unauthorised communication- undirected communication- user/computer communication- user to user communication- visual communication- voice communicationАнгло-русский словарь по компьютерной безопасности > communication
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18 telecommunication
1) связь, коммуникация; система связи2) передача информации (от ее источника адресатам); сообщение- all-points telecommunication- analog telecommunication- authenticated telecommunication- broadcast telecommunication- burst telecommunication- character-oriented telecommunication- clear telecommunication- clear-to clear telecommunication- client-server telecommunication- coded telecommunication- computer-to-terminal telecommunication- confidential telecommunication- conversational telecommunication- covert telecommunication- cryptographic telecommunication- cryptographically protected telecommunication- cryptographically secure telecommunication- data telecommunication- dial-up telecommunication- digital telecommunication- digitally encrypted voice telecommunication- diplomatic telecommunication- document telecommunication- enciphered telecommunication- encrypted telecommunication- encryption telecommunication- based secure telecommunication- end-to-end telecommunication- frequency hopping telecommunication- high density telecommunication- high-speed telecommunication- imitative telecommunication- intelligence telecommunication- interactive telecommunication- inter-enclosure telecommunication- in-the-clear telecommunication- large-volume telecommunication- legitimate telecommunication- multichannel telecommunication- multimedia telecommunication- multipeer telecommunication- online telecommunication- packet telecommunication- peer-to-peer telecommunication- plain telecommunication- point-to-multipoint telecommunication- program-to-program telecommunication- prohibited telecommunication- protected telecommunication- reliable telecommunication- robust telecommunication- secrecy telecommunication- secret telecommunication- secure telecommunication- secure-to-secure telecommunication- secure voice telecommunication- sensitive telecommunication- signed telecommunication- single-domain telecommunication- speech telecommunication- spoken telecommunication- teleprinter telecommunication- teletype telecommunication- terminal-to-computer telecommunication- terminal-to-terminal telecommunication- top security telecommunication- two-way telecommunication- unauthorised telecommunication- undirected telecommunication- user/computer telecommunication- user to user telecommunication- visual telecommunication- voice telecommunicationАнгло-русский словарь по компьютерной безопасности > telecommunication
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19 advertising
1. n рек., марк. рекламування; реклама; 2. рекламна діяльність; 3. рекламне оголошення; a рекламний1. оплачене ідентифікованим спонсором поширення через ЗМІ інформації про товари, продукцію (product), послуги (service¹), ідеї, марки (brand), яка спрямована на цільову аудиторію (target audience) і покликана стимулювати попит на ці товари, послуги тощо; ♦ рекламування як один із компонентів маркетингу (marketing communication) поділяють на два основні види: рекламування для створення популярності організації (institutional advertising) і рекламування продукції (product advertising); 2. комерційна діяльність зі створення, розповсюдження та продажу реклами (advertisement); 3. рекламне оголошення (advertisement)═════════■═════════above-the-line advertising реклама з агентською знижкою; accessory advertising допоміжна реклама; advance advertising попередня реклама; adversary advertising реклама, що протидіє; advocacy advertising рекламно-пропагандистська кампанія; airline advertising реклама авіакомпанії; aisle advertising реклама у проході між полицями в крамниці; annoying advertising подразлива реклама; audiovisual advertising аудіовізуальна реклама; auditory advertising акустична реклама • звукова реклама; auxiliary advertising допоміжна реклама; bait advertising спокуслива реклама; bait and switch advertising реклама із мерехтливою принадою; bank advertising банківська реклама; bargain-basement advertising реклама, яка пропонує товар за низькими цінами; below-the-line advertising рекламні замовлення, які не дають агентської знижки; beverage advertising реклама напоїв; billboard advertising щитова реклама; block advertising блокова реклама; borax advertising настирлива реклама; brand advertising рекламування марки • рекламування торговельної марки; brand image advertising реклама товарної марки; brand name advertising реклама торгової назви фірмової марки; broadcast advertising рекламування засобами радіо; burst advertising короткострокове раптове рекламування; business-to-business (B-B) advertising реклама для підприємств; cable advertising реклама на кабельному телебаченні; cause-and-issue advertising проблемна реклама • реклама, яка спрямована на суспільні проблеми; cinema advertising кінореклама; classified advertising реклама, згрупована у рубрики; commercial advertising торговельна реклама • комерційна реклама; commodity advertising рекламування товару; comparative advertising реклама, розрахована на дискредитацію товару конкурента; comparison advertising порівняльне рекламування; competitive advertising конкурентне рекламування; concept advertising реклама задуму • реклама ідеї; consumer advertising рекламування споживчих товарів • споживча реклама; contemporary advertising сучасна реклама; controversial advertising суперечлива реклама • дискусійна реклама; cooperative advertising спільне рекламування; corporate advertising рекламування організації • рекламування для створення популярності організації; corrective advertising реклама, яка виправляє помилкову інформацію або помилкове враження; coupon advertising купонна реклама; creative advertising творча реклама; crossruff advertising колективна реклама; current advertising поточне рекламування; deceptive advertising облудна реклама • реклама неякісних товарів • неправдива реклама; demonstration advertising наочна реклама • переконлива реклама; denigratory advertising ганебна реклама конкурентів • ганебна реклама; direct advertising пряме рекламування; direct-mail advertising пряма поштова реклама; directory advertising рекламні оголошення в довідниках; direct response advertising пряма поштова реклама; display advertising вітринно-виставкове рекламування; domestic advertising рекламування місцевих товарів; effective advertising ефективна реклама; endorsement advertising рекламування з підтримкою; entertaining advertising розважальна реклама; ethical advertising етичне рекламування; existing advertising поточна реклама; expensive advertising дорога реклама; eye-catching advertising яскрава реклама; factual advertising реклама, яка обґрунтована фактами; false advertising облудна реклама • неправдива реклама; fashion advertising реклама моди; film advertising кінореклама • реклама з допомогою кінофільмів; financial advertising фінансове рекламування; flexform advertising реклама довільної форми; follow-up advertising повторна реклама; food advertising реклама харчових продуктів; foreign advertising закордонна реклама; fraudulent advertising шахрайська реклама; free advertising безплатна реклама; front-page advertising реклама на титульній сторонці; general advertising реклама на широку публіку; generic advertising рекламування групи товарів; global advertising всесвітня реклама; government advertising реклама від імені урядових органів • урядова реклама; grocery advertising реклама бакалійно-гастрономічних товарів; graphic advertising графічне рекламування; group advertising групова реклама; hard-sell advertising наполегливе рекламування • агресивне рекламування; heavy advertising інтенсивна реклама; high-pressure advertising настійне рекламування • агресивне рекламування; house advertising власне рекламування фірми • внутрішньофірмове рекламування; hype-type advertising гучне рекламування; image advertising рекламування образу • рекламування іміджу; impact advertising спонукальна реклама; indirect advertising непряме рекламування; indirect-action advertising реклама непрямого впливу; industrial advertising промислове рекламування; inferior advertising неякісне рекламування; information advertising реклама, насичена інформацією • інформаційна реклама; in-house advertising власне рекламування фірми • внутрішньофірмове рекламування; initial advertising початкова реклама; innovative advertising новаторське рекламування; institutional advertising рекламування організації • рекламування для популяризації організації; international advertising міжнародне рекламування; interstate advertising рекламування для міжштатного розповсюдження; introductory advertising вступна реклама; investor-solicitation advertising рекламування для зацікавлення вкладників; issue advertising реклама, яка висвітлює суспільні проблеми; journal advertising рекламування в спеціалізованих виданнях • рекламування в журналах; keyed advertising шифроване рекламне оголошення; large-scale advertising великомасштабне рекламування; launch advertising упроваджувальна реклама • реклама впровадження товару • реклама, що оголошує про випуск нового товару; legal advertising правове рекламування; litter-bin advertising рекламування на сміттєвих урнах; local advertising місцеве рекламування; long-term advertising довгострокове рекламування; low-pressure advertising ненав'язливе рекламування; mail-order advertising рекламування торгівлі «товари поштою» • реклама, передана поштою; magazine advertising журнальне рекламування • рекламування в журналах; mail advertising рекламування поштою • реклама, передана поштою; mass advertising масове рекламування • реклама масового охоплення; mass media advertising рекламування в засобах масової інформації; misleading advertising оманливе рекламування • неправдиве рекламування; mobile advertising реклама на транспортних засобах; multimedia advertising рекламування, що користується кількома засобами масової інформації; multinational advertising багатонаціональна реклама; name advertising реклама назви • реклама-назва; national advertising національне рекламування; natural break advertising рекламування в перервах між програмами; newspaper advertising газетна реклама; novelty advertising рекламування новинок; objective advertising об'єктивне рекламування; offbeat advertising нешаблонне рекламування • оригінальне рекламування; off-season advertising рекламування в міжсезонні • позасезонне рекламування; on-target advertising цілеспрямоване рекламування; opinion advertising експертна реклама; oral advertising усне рекламування; outdoor advertising вулична реклама; out-of-home advertising надвірне рекламування; package advertising реклама на упаковці; packaged-goods advertising рекламування фасованих товарів; persuasive advertising переконливе рекламування; point-of-purchase advertising рекламування на місці продажу-купівлі; point-of-sale advertising рекламування на місці продажу-купівлі; political advertising політична реклама; position media advertising вуличне рекламування; postal advertising поштове рекламування; postcard advertising реклама на поштових картках; poster advertising плакатне рекламування • реклама за допомогою плакатів; postmark advertising реклама на поштовому штампі; premium advertising високоякісна реклама; prestige advertising престижне рекламування; price advertising реклама цін; primary advertising основне рекламування; print advertising друковане рекламування; private sector advertising рекламування приватного сектору; problem-solution advertising рекламування щодо розв'язання проблем; producer advertising реклама від імені виробників; product advertising рекламування продуктів; product-centred advertising реклама, яка робить наголос на товарі; product-comparison advertising реклама на основі порівняння товарів; professional advertising професійне рекламування; promotional advertising заохочувальне рекламування • реклама, що заохочує попит; radio advertising радіорекламування; recruitment advertising реклама вакансій; regional advertising районне рекламування • регіональне рекламування; regular advertising систематичне рекламування; reinforcement advertising підсилювальне рекламування; repeat advertising повторне рекламування; retail advertising рекламування роздрібної торгівлі; sales advertising рекламування для збуту; screen advertising екранне рекламування; seasonal advertising сезонне рекламування; selective advertising добірна реклама; semi-display advertising тематичне вітринно-виставкове рекламування; short-term advertising короткострокове рекламування; show-window advertising вітринне рекламування; sky advertising повітряне рекламування; soft-sell advertising ненастійне рекламування; space advertising ілюстративно-зображальне рекламування • зображальне рекламування; split-run advertising рекламування з розбиттям тиражу; spot advertising рекламування у вставці; still-life advertising натюрмортне рекламування; store advertising реклама крамниці; strategic advertising стратегічне рекламування; subliminal advertising рекламування, спрямоване на підсвідомість; successful advertising успішне рекламування; superior advertising реклама вищої якості; tactical advertising тактичне рекламування; target advertising цілеспрямоване рекламування; teaser advertising подразливе рекламування; tie-in advertising супровідна реклама; tombstone advertising коротке рекламне оголошення інформаційного характеру; trade advertising торгова реклама • рекламне оголошення в торговельному виданні; trademark advertising реклама торговельного знака; traditional advertising традиційне рекламування; transit advertising реклама на транспорті; truthful advertising правдива реклама; unacceptable advertising неприпустима реклама; unfair advertising несумлінне рекламування; untruthful advertising неправдива реклама; vertical cooperative advertising вертикальна спільна реклама; viewpoint advertising рекламування точки зору; visual advertising зорова реклама; vocational advertising реклама, розрахована на професіоналів; word-of-mouth advertising реклама, яка твориться споживачами • реклама з уст в уста; written advertising письмове рекламування; year-round advertising цілорічне рекламування; yellow-pages advertising; zero-based advertising реклама з нуля═════════□═════════advertising account рахунок за рекламу; advertising activities рекламна діяльність; advertising agency рекламне агентство; advertising agency network мережа рекламних агентств; advertising agent рекламний агент; advertising aids рекламні матеріали; advertising allowance знижка для компенсації витрат на рекламування; advertising and publicity реклама і пропаганда • реклама і популяризація; advertising appeal привабливість реклами • рекламна концепція; advertising budget кошторис на рекламування; advertising campaign рекламна кампанія; advertising consultant порадник з рекламування • консультант з рекламування; advertising contract рекламний контракт; advertising copy рекламний текст; advertising costs витрати на рекламу; advertising department рекламний відділ; advertising director директор рекламного підприємства; advertising effect вплив реклами; advertising effectiveness ефективність реклами; advertising effort рекламна діяльність; advertising expenses витрати на рекламу; advertising expert спеціаліст з реклами; advertising exposure рекламний контакт; advertising film рекламний фільм; advertising industry рекламна галузь; advertising literature рекламне видання • рекламні проспекти; advertising malpractice зловживання в галузі реклами; advertising manager керівник рекламного агентства; advertising material рекламний матеріал; advertising media засоби рекламування; advertising medium засіб рекламування; advertising price рекламна ціна; advertising profit прибуток з рекламування; advertising rate рекламна ставка; advertising registers рекламні довідники; advertising research дослідження у галузі рекламування; advertising revenue дохід з рекламування; advertising slogan рекламний слоган; advertising space місце на рекламу; advertising spot рекламна вставка на телебаченні або радіомовленні; advertising standards норми рекламування • стандарти рекламування; advertising standards authority орган стандартизації в галузі реклами; advertising value вартість реклами; advertising weight ефект реклами; to arrange advertising організувати рекламу; to do the advertising виготовляти/виготовити рекламу; to finance advertising фінансувати рекламуadvertising¹ ‡ A. four principles of marketing (386)пр. publicity▹▹ promotion¹* * *розміщення оголошень; розміщення реклами; рекламування -
20 access
1) доступ (1. право доступа; возможность доступа 2. способ доступа 3. вчт обращение (напр. к памяти)) || иметь доступ; использовать доступ; вчт обращаться (напр. к памяти)2) любительский (напр. видеофильм)•- authorized access - code division multiple access - conductor-driven access
- current access
- delayed access - dialup access
- dial-up access
- die access
- direct access - failure access
- fast access
- field access
- file access - immediate access
- index access
- indirect access
- instantaneous access
- key access
- keyed access
- library access
- memory access
- multimedia access access
- multiple access - page-oriented access
- parallel access - random access
- remote access
- restricted access
- satellite-switched multiple access
- semi-random access
- sequential access
- serial access
- shared access
- simultaneous access
- single access - storage access
- time-division multipleaccess
- time-division multiplex access - unauthorized access
- unwanted access
- wideband code-division multiple access
- zero access
- 1
- 2
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